It had two titles, "Bejeweled 2 + Blitz" and "Plants vs. Roberts says PopCap's titles translate well for smartphones, and the numbers support his assertion. Xbox Live Arcade) each respectively accounted for 15% of sales. "Bejeweled Blitz" on Facebook and other social games) and console (i.e. A growing sector for PopCap is mobile, which now makes up 30% of total revenue. For the first time this year, desktop sales did not make up the majority of total revenue - they only accounted for 40% of the pie. In 2000, desktop game sales made up 85% of the company's revenue, while "online" sales made up a mere 15%.Ī decade's passing shows big changes to PopCap's revenue split. When the company started a decade ago, its games were primarily available for the PC and Mac. One part of that diversification has been PopCap's expansion onto other platforms. Rare, in fact, is the complete dud for PopCap.īut it is PopCap's diversification away from its core platform and demographic that tells the story of where the company is headed. But PopCap has been able to create hit after hit since then, with popular franchises like "Zuma", "Peggle" and "Plants vs. The "Bejeweled" franchise was the company's first game and first hit. The company is known for its quirky and innovative titles, casual games that are popular with those who don't consider themselves gamers. Part of PopCap's success so far has come from its ability to create new IP that catches on with players.
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